In the world of creative work, especially in filmmaking, video production, and design, passion projects and spec work often get side-lined in favour of client commissions and tight deadlines. But as we discussed on our recent podcast episode, these non-commercial efforts might actually be some of the most valuable work we do.
Passion Projects Keep You Sharp
Most of us got into this industry because it started as a hobby. Before the clients, before the invoices, it was just something we loved doing in our spare time. Passion projects help us stay connected to that original spark. They’re a chance to explore personal interests and creative ideas outside of client constraints.
You’re not always going to get paid to do the work you dream of doing, but you can still do the work.
Whether it’s exploring a new filmmaking technique, testing animation styles, or just telling a story you care about, passion projects are your creative playground. They help you grow your skills, stay curious, and avoid creative stagnation.
Spec Work: A Strategic Move
Spec work projects you create as if they were for a real client, but without a commission, can be a powerful tool in your portfolio. Want to work with a brand like BrewDog but don’t have any beer-related content to show? Make something. You’re not just showing off your capabilities; you’re reducing perceived risk for potential clients.
As we mentioned on the pod, one of our spec projects ended up landing us a real gig with Chopsticks. The spec piece (5 Second Stir Fry) wasn’t made for them, but it shared enough visual and thematic elements that when they saw it, it clicked. Another example: a passion ad for Tiny Rebel Brewery didn’t lead to a commission right away, but it did get us crates of beer and eventually helped us secure work with other breweries down the line.
Build While You’re Busy, Not Just When It’s Quiet
A common trap we fall into is only doing spec or passion projects during the quiet spells. The problem with that is we’re being reactive rather than proactive. Now, we’re working on building time for these types of projects throughout the year, not just when we have gaps to fill.
That way, we’re not just staying busy – we’re staying creative.
Work You’re Proud Of
The truth is, some of the most fulfilling projects we’ve done weren’t commissioned. They were ideas we believed in and brought to life ourselves. One of us spent five years on a documentary-style piece, shooting and directing solo with outdated gear. That project is now a centrepiece in our portfolio, used in client proposals, and includes stunning animation work that we now showcase regularly.
Passion Projects as Creative Therapy
Let’s be honest, sometimes, creatives just need a little ego boost. Not in a narcissistic way, but in the sense of feeling proud, reinvigorated, and reminded of why we do this in the first place.
Whether it’s because an idea came to you in the shower or you simply want to experiment with a style you’ve never tried before, these projects let you create without asking for permission. That freedom is invaluable.
The Bottom Line
Spec work and passion projects shouldn’t be seen as “side hustles” or filler work – they’re central to your growth, your portfolio, and your creative well-being.
They help you:
- Explore new techniques
- Attract the clients you want
- Build confidence and fulfilment
- Stay creatively alive
So whether you’re aiming to impress a dream client or just need a project that lights a fire under you again, make time for passion projects. They work harder for you than you might think.
🎧 Want to hear the full conversation? Listen on Spotify