The Process
Using video content for recruitment involves creating engaging videos that highlight company culture, job roles, and employee testimonials. The process typically includes planning the content, scripting, filming, and editing videos to align with the company’s brand and recruitment goals. These videos are then shared on websites, social media, and job platforms.
Video has proven to enhance engagement, as this content captures attention more effectively than text, helping to improve candidate interest. Videos also offer a direct view of the work environment and team dynamics, giving potential candidates a clearer understanding of the company culture. Additionally, video content has a wider reach, being easily shareable and expanding the candidate pool. Lastly, videos improve communication by conveying information quickly and effectively, allowing candidates to make more informed decisions.
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Our Work
We’re not Northern without her
Coolbox Video partnered with Creed Communications to produce Northern’s inspiring Women in Rail campaign, celebrating real women shaping the future of rail across the North. Filmed in Manchester with real Northern staff, the video highlights meaningful careers and representation in the rail industry.
From drivers in the cab to engineers in depots, women are already helping shape the future of rail across the North. This campaign amplifies their voices, celebrates their stories, and encourages more women to see rail as a place to build a long-term, meaningful career.
TSS- Women in Security
Total Security Services (TSS) is the largest UK retail security specialist, founded in 1989, providing intelligence-led security solutions like manned guarding, CCTV, and mobile patrols.
The company emphasizes an integrated approach combining skilled professionals with technology and a risk-based RISCAL model to deliver tailored security for various business needs, particularly in the retail sector.
Iceland Supply Planner
Supply Planners at Iceland Supermarkets play a crucial role in managing the supply chain to ensure that products are available on store shelves without overstocking or understocking.
Coolbox worked with Creed Comms to create this light-hearted, informative recruitment film for Iceland, aiming to find candidates for the role.
G4s Women in Security
G4S’s Women in Security campaign is part of the company’s broader initiative to promote diversity and inclusion within the security and safety sector. The campaign aims to break down barriers for women in a traditionally male-dominated industry and encourage more women to pursue careers in security, as well as advance within the field. Coolbox worked with Creed Comms to create this poignant and powerful campaign video.
MyDentist Recruitment
MyDentist is one of the largest dental care providers in the UK, and typically focuses on hiring skilled professionals across a range of roles, from dentists and dental nurses to support staff, management, and corporate positions. Creed Comms partnered with Coolbox to help with the production of one of their latest campaigns for MyDentist.
Almond Family Pubs
Almond Family Pubs is a UK-based pub group known for offering a warm, welcoming atmosphere in their establishments, in beautiful and traditional settings across Stockport. Coolbox worked with Almond to create a punchy and informative film about the company’s culture, and help explain what it’s like working for the pub group. Coolbox also produced an ‘onboarding’ film for new staff members to watch during their induction.
Bidnamic // Recruitment Film
Coolbox partnered with Google Shopping Experts Bidnamic in a period of super high-growth for the Leeds-based business.
Bidnamic had recently opened their first US office, and were keen to bring some superstar online retail gurus into the company.
Our team helped Bidnamic create a fun company culture film, to help give potential applicants a flavour of what it’s like working at one of the fastest growing tech companies in North of England.
IHR Live Manchester
In-house Recruitment Live Manchester is a prominent recruitment event specifically designed for in-house recruiters, talent acquisition professionals, and those involved in the hiring process within companies. It’s part of the In-house Recruitment Network (IRN) series, which hosts events across the UK to help in-house recruitment teams stay ahead of the curve in terms of best practices, trends, and tools used to attract, hire, and retain talent.
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