Ultimate Products, a top distributor of kitchen appliances, teamed up with Coolbox Video Production to create a promotional video and a set of photos for their popular Salter kitchen appliance range. The goal was to showcase the products in a fun and engaging way, highlighting their features and stylish design, while appealing to both practical users and those looking for stylish kitchen upgrades.
This project was all about creating a full package of visual content. Coolbox produced a high-quality promotional video and a collection of product and lifestyle photos. The focus was on showing off the Salter appliances in action and in real-life settings, making them look as good as they work.
Coolbox put together a sleek, promotional video, showing off the Salter appliances in action in a modern kitchen environment. The video highlighted the products’ ease of use, practical features, and stylish designs. The final video was designed to be eye-catching and informative, helping to position Salter as a go-to brand for kitchen essentials.
Along with the video, Coolbox also shot detailed, high-quality images of the Salter products for marketing materials, e-commerce sites, and retail platforms. Every shot was carefully styled to show the products off in the best possible light, making sure each feature stood out. To add a personal touch, Coolbox also created lifestyle photos, showing the appliances in real kitchen settings. These images were designed to inspire and connect with customers, showing how Salter products can enhance everyday cooking and fit seamlessly into stylish, modern kitchens.
The result was a polished promotional video and a range of beautiful product and lifestyle photos that perfectly captured the essence of the Salter kitchen range. Ultimate Products now has a solid set of marketing materials that can be used across a variety of platforms—whether that’s social media, e-commerce sites, or in-store displays.
This collaboration was a great success, showing how Coolbox’s creative approach can help bring a brand’s story to life, engaging customers and boosting sales for Ultimate Products and the Salter brand.