Making a great video is really only half the battle. To see those results rolling in, your content needs to be optimised for search engines so people actually find it. After all, what’s the use of a cinematic masterpiece if the only person watching it is your mum?
First things first: keywords.
Don’t worry, they’re not as scary or confusing as they come across. If you think about what your audience is typing into that search bar and weave those terms into your title, description, and even the file name itself, then you’ve cracked it. For example, in our case phrases like video production company, corporate video production, and branded content help search engines figure out what the video is all about and who needs to see it.
Then, don’t forget captions and transcripts. Accessibility is king.
Search engines can’t exactly “watch” a video…they don’t have eyes. However, they are great at reading! By adding captions or a transcript, you’re giving Google the context it needs to rank you higher. Plus, it makes your content way more accessible, which is always a good idea.
It’s also a smart move to embed your video right on your website, rather than just leaving it on social media. It keeps folks on your site longer and tells search engines your content is the real deal. When you pair that video with some helpful text and headings, you’re making it even easier for people to find you.
Say you’ve made a corporate video for a Manchester business. You’d upload it to YouTube with a catchy, keyword-friendly title, add your captions, and then pop it onto a relevant page on your site with a short blurb explaining the project. This gives your content a bunch of different ways to show up in search results.
At Coolbox, we keep this in mind for every single project. We don’t just make high-quality videos; we make sure they’re set up to perform across the web. We’re just as excited as you are to get your video in front of the right people!
When your video content is optimised, it just works harder for you. It helps you climb the Google rankings, connect with your audience, and turn those views into real results for your business.
