Coolbox had the exciting opportunity to collaborate with Johnnie Walker Whisky on a special project called “First Footing” – a festive video that aimed to capture the spirit of Hogmanay and the Scottish New Year tradition. The project came to life thanks to a last-minute request from Glasgow-based PR agency 3X1, who reached out to Coolbox with a tight deadline: produce a 20-second social media video for the Johnnie Walker Facebook page just days before Christmas.
Despite the challenge of working with such a short turnaround, Coolbox delivered a polished and engaging video that exceeded expectations. The video featured Scottish fashion and lifestyle blogger The Everyday Man, who added a contemporary flair to the content, aligning with Johnnie Walker’s modern and stylish brand image. The premise of the video was centered around “First Footing” – a cherished Scottish New Year tradition where the first person to enter a home after midnight brings good luck for the year ahead. The video was crafted to convey a sense of celebration, warmth, and optimism, perfectly tying in with the theme of new beginnings that the holiday season embodies.
Working at an incredibly fast pace, Coolbox filmed and edited the entire video within 24 hours. This involved capturing the essence of the tradition with stylish visuals, high-quality production values, and dynamic shots, all while staying true to the Johnnie Walker brand’s premium and iconic feel. With expert planning and quick execution, the Coolbox team delivered a final cut that captured the energy of the season, blending modern lifestyle with traditional Scottish culture.
The video was launched online just before Christmas, perfectly timed to coincide with the lead-up to Hogmanay celebrations in Scotland. It was a fantastic way to end the year for Johnnie Walker, engaging their audience during the festive season with a content piece that resonated deeply with Scottish traditions while promoting the brand in a fresh and relevant way.
Coolbox’s ability to turn around a high-quality video under tight deadlines was a testament to the team’s professionalism, creativity, and commitment to delivering great work, no matter the challenge. The success of the project reinforced the importance of collaboration, quick thinking, and flexibility in the fast-paced world of social media content creation.