Last weekend we hit the Royal Mile in Edinburgh during the final days of the festival to film some content for Prize Whisky. If you’ve ever been there at that time of year, you’ll know just how electric (and packed!) the streets are; which made it the perfect place to bring this idea to life.
The concept was pretty simple: we stopped passers-by and challenged them to a quickfire whisky quiz. The more correct answers they gave, the more impressive the prize bottle they walked away with. A fun “double or nothing” twist that had people leaning in, laughing, and getting properly competitive.
For me, what made this shoot extra special ❤️
I got to support my good friend Michael and help showcase his incredible new venture.
I had the chance to work with the best street team in the UK (made up of four of my oldest friends Andrew Liam Michael and Charles). Couldn’t have asked for a better crew to dive into the chaos with 💪
The energy on the Mile was infectious, and it was so rewarding to see strangers instantly buy into the concept. Everyone loved it, and I think we captured some real magic on camera.
Now the Coolbox Video team is busy in the edit, shaping it all into a series of sharp, punchy TikToks and Reels to introduce Prize Whisky to the world. Can’t wait to share the final cuts soon! 🥃
Marc J Grundy, Director of Coolbox