At Coolbox Video, we love projects with purpose – work that not only looks great but means something. That’s why we’re incredibly proud to share our latest collaboration with Creed Communications for Northern’s inspiring Women in Rail campaign.
Northern’s message is powerful and simple:
“We’re not Northern without her.”
From drivers in the cab to engineers in depots, women are already helping shape the future of rail across the North. This campaign amplifies their voices, celebrates their stories, and encourages more women to see rail as a place to build a long-term, meaningful career.
A Campaign With Heart
What makes this campaign truly special is the authenticity. Every woman featured in the video is a real Northern colleague – sharing real experiences, real pride, and real ambition.
As one of Northern’s team members put it:
“There are moments in your career that genuinely matter, and this is one of them.”
“This week we’re rolling out a focus that celebrates the women who keep Northern moving and helps even more women see rail as a place to build a long-term, meaningful career.”
Posters, ticket machine features, a huge takeover at Manchester Victoria, and digital content across Northern’s channels will be shining a light on the women who make Northern what it is – and those who will follow in their footsteps.
Bringing the Story to Life
Coolbox filmed the campaign over two days in Manchester – capturing life both at Manchester Victoria station and inside one of Northern’s depots. We shot on the Sony Venice, chosen for its cinematic depth and flexibility in busy, real-world environments.
Our crew included:
- Director: Calum Knight
- Producer: Jessica Baillie
- Director of Photography: James Stier
Every member of the Northern team who stepped in front of the camera was incredible to work with; open, enthusiastic, and proud of their roles. Their energy helped shape a film that feels genuinely warm, human, and hopeful.
A Step Toward a More Inclusive Future
This campaign isn’t a one-off moment. It marks the beginning of a long-term commitment from Northern to improve representation, challenge old assumptions, and make rail a sector where women can thrive.
We’re thrilled to have played a part in bringing this message to life – and even more excited to see it live out in the world.
A huge thank you to Creed Communications and Northern for trusting us with this story.
And an even bigger thank you to the amazing women of Northern who keep the region moving every day.
We’re not Northern without her.
And we’re proud to help share that with the world.