For the production, Coolbox chose Blink Photography’s studio in Chorley as the location, providing a professional and controlled environment to shoot the various elements of the recipe. Using the Sony FS7 camera, paired with the Convergent Design’s Odyssey RAW Recorder, the team ensured that every shot was captured in stunning detail, with vibrant colors that would make the ingredients pop and the final dish look irresistible.
The video focused on close-up shots of the ingredients being prepared and presented, with smooth, sweeping camera movements to create an immersive and appetising visual experience. The lighting was carefully designed to highlight the textures, colors, and freshness of the produce, and the overall pace of the video kept the energy high, drawing viewers in quickly and leaving them wanting more.
The result was a visually appealing, mouthwatering video that not only captured the essence of Booths’ commitment to quality produce but also achieved the goal of driving traffic to their website. By avoiding a typical recipe guide format and focusing on enticing visuals, Coolbox helped Booths engage their audience in a fun and creative way, making the video perfect for their social media presence.
Coolbox had the pleasure of creating a dynamic and engaging video for Booths supermarket, with the aim of showcasing one of their delicious recipe suggestions made with their high-quality produce. The project was designed as a snappy, social media-friendly piece of content that would captivate viewers and drive them to explore more on the Booths website.
Rather than following a traditional step-by-step recipe format, the focus of the video was to entice viewers and whet their appetite by showcasing the beauty and quality of Booths’ ingredients in a visually stunning and engaging way. The goal was to spark interest and leave the audience craving more, encouraging them to click through from Booths’ social media channels to their website to find the full recipe and make it themselves.
To achieve this, Coolbox’s team crafted a visually rich and enticing film that highlighted the fresh ingredients and the finished dish in a mouthwatering way. The video was designed to be short, punchy, and perfect for social media platforms like Instagram, Facebook, and Twitter, where attention spans are short and engagement needs to be immediate.