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Two Shoots, Two Stories, Right on Our Doorstep

Sometimes the best productions are the ones that are right on your doorstep. This weekend, [...]

05
Oct
What Actually Makes a Video Look “Expensive”?

Spoiler alert: it’s not always about having the fanciest or most expensive camera. A video [...]

29
Sep
REC:MCR: Celebrating Manchester’s Film & Video Community and What’s Next

Manchester has a lot going on when it comes to film and video production. From [...]

22
Sep
Abi at Anfield Liverpool FC
How a Liverpool Fan Turned Football Into Art (Guest Blog by Coolbox Producer Calum Knight)

There are some films that come together quickly. This definitely wasn’t one of them.  Almost [...]

16
Sep
Manchester Film and Video Production Event
PIXAPRO Joins REC:MCR as Our New Sponsor 🎥

We’re SO FREAKIN’ EXCITED to announce that PIXAPRO is joining us as a sponsor for our next REC:MCR event [...]

09
Sep
A Life in Orange Podcast Recording
Why People Aren’t Watching Your Business Videos to the End

If viewers are dropping off early, there’s usually a simple reason why. High retention is [...]

03
Sep
Bringing Therme Manchester to Life: Behind the Scenes of Our Latest Video Project

We can’t wait for Therme Manchester to open. Some projects are exciting because of the [...]

01
Sep
Product Video Production for Ultimate Products: Creating Content for Salter & Beldray

When you have dozens of products to showcase, each with different features, audiences and creative [...]

11
Aug
The Phantom VEO slo-mo camera on set
What Makes People Stop Scrolling?

In a world of constant content, attention is the most valuable currency. The challenge is [...]

05
Aug
A behind the scenes photo of an interview setup with an employee at Birlea, for a testimonial video
What Makes a Good Testimonial Video?

A good testimonial video feels real, not rehearsed. The goal is to capture genuine experiences [...]

29
Jul
Voxpop with singer Teddy Swims, backstage at the MTV EMAs in Manchester, 2024
Stop Waiting for the “Perfect Time” to Start Your Video Journey

We see it all the time: businesses have great ideas, but they’re stuck in the [...]

22
Jul
A behind the scenes image of a two camera interview set up
Getting Your Team Camera-Ready: A Friendly Guide to Feeling Great on Film

Let’s be real: for most of us, having a lens pointed at our face is [...]

15
Jul
FX3 Camera rig setup, backstage at the MTV EMAs in Manchester, 2024
How to Optimise Video Content for Google

Making a great video is really only half the battle. To see those results rolling [...]

09
Jul
Producer, Jess Baillie, on set of an agency shoot for a recruitment film
Why Recruitment Videos Are Your Secret Weapon for Finding Top Talent

Let’s be real for a second: the job market is noisier than it’s ever been. [...]

01
Jul
Director, Cal Knight, monitoring a shot during a scene for a recruitment film
How Much Does Video Production Cost in the UK?

If you’ve ever found yourself typing “how much does video production cost?” into Google, you’re [...]

24
Jun
Director & Camera Operator, Marc Grundy, filming using the Sony FX3 for a client’s brand film
Can You Shoot a Professional Brand Film on an iPhone?

Can you actually pull off a professional brand film on an iPhone? The short answer: [...]

19
Jun
A behind the scenes photo of an interview setup with an employee at Birlea, for a case study video
How to Make Corporate Videos Feel Less Corporate

In a recent project for a wealth management firm, we developed several case study videos [...]

11
Jun
A professional film crew, agency workers and the client on set, featuring a director and camera operators working with high-end cinema cameras and lighting equipment during a video production shoot.
What Clients Never See During a Video Production Shoot

From the outside, video production can look deceptively simple: a few cameras, a couple of [...]

09
Jun
The Biggest Mistakes Brands Make With Video Marketing

One of the biggest mistakes brands make with video marketing is treating video as an [...]

30
May
Why Most Business Videos Fail (And How to Avoid It)

The primary reason most business videos fall short is a misplaced focus on the company [...]

20
May
Lead Generation Through Strategic Video Marketing

In today’s competitive digital marketplace, businesses need more than a great product or service to [...]

11
May
REC:MCR Brings Together 60+ Filmmakers for a Night of Collaboration in Manchester

What a night 🎥❤️ Back in April, we hosted our second REC:MCR event at Campfield [...]

06
May
What Does a Video Production Company Actually Do for Businesses?

A professional video production company serves as a comprehensive partner in helping businesses plan, create, [...]

04
May
How Smart Video Production Helps Your Business Grow

Video production isn’t just a marketing trick; it’s a key business asset. When done right [...]

27
Apr
Why Consistent Video Content Builds Brand Trust and Drives Long-Term Success

Consistency is not merely a beneficial feature of successful marketing; it is the fundamental cornerstone [...]

21
Apr
The Indispensable Role of Editing in Professional Video Production

Editing is not merely a post-production chore; it is the critical, alchemical stage where the [...]

12
Apr
The Crucial Distinction: Corporate Video vs. Branded Content

In the modern media landscape, video is king, yet the terminology surrounding video production can [...]

07
Apr
How Video Content Dramatically Increases Website Engagement and Conversion

Websites that strategically incorporate video content consistently outperform those that rely solely on static text [...]

30
Mar
Why Video is Essential for Modern Marketing Strategies

By now, the data is undeniable: video has cemented its place as the single most [...]

25
Mar
From Trackside to Podcast: Bringing A Life in Orange to the Studio

There’s something special about seeing an idea evolve from a passing thought into something real. [...]

23
Mar
Why Video Works So Well on Social Media?

Social media is inherently built for video consumption. It is the dominant language of every [...]

17
Mar
Why Storytelling is the Indispensable Heart of Great Video Production

Great video production, at its core, transcends the mere technical execution of cinematography, such as [...]

10
Mar
The Art of Branded Content: Blending Marketing and Entertainment

Branded content has emerged as one of the most powerful and effective modern marketing strategies, [...]

04
Mar
Why Consistent Video Content Builds Brand Trust and Drives Long-Term Success

Consistency is not merely a beneficial feature of successful marketing; it is the fundamental cornerstone [...]

24
Feb
Five Types of Corporate Videos Every Business Should Have

By now, we’ve all heard the term “corporate video”, but the definition has evolved dramatically. [...]

20
Feb
🎉 Coolbox Video Studio Turns 10 🎬

Today marks 10 years of Coolbox. A decade of storytelling, creativity and community, all proudly [...]

18
Feb
Filming the Dry January 2026 Wrap-Up Podcast

Earlier this month, we headed down to London to film a special live podcast recording [...]

15
Feb
How Professional Video Production Improves Brand Perception

First impressions matter, especially online. When potential customers land on your website or social media [...]

10
Feb
Coolbox Sponsors Manchester Food & Drink Festival Awards

An incredible night celebrating the very best of Manchester’s hospitality, food and drink scene 🍽️💛 [...]

05
Feb
Event Video: Capturing More Than Just the Day

Corporate events, product launches, conferences, and brand activations are big moments for any business. They [...]

04
Feb
Don’t just tell people your company is great; show them!

This blog comes from a recorded conversation between Marc J Grundy from Coolbox Video Studio [...]

23
Jan
REC:MCR: Building a Home for Manchester’s Filmmaking Community

REC:MCR, the first Manchester Film & Production Meetup, exceeded every expectation we had. From the [...]

22
Jan
Why Video Works So Well on Social Media

Social media platforms are built for video. Across Instagram, LinkedIn, TikTok, and YouTube, video content [...]

13
Jan
Sony FX9 cinema camera
Choosing the Right Camera for Your Project

Ever had so much choice that it becomes overwhelming? That’s what picking the right camera [...]

06
Jan
From RAF Photographer to DOP: James Stier’s Inspiring Filmmaking Journey

What does it take to go from shooting photographs in the Royal Air Force to [...]

02
Jan
Introducing REC:MCR: A New Quarterly Meetup for Manchester’s Film and Video Community

At Coolbox, we spend every day working alongside some of the most talented filmmakers, producers [...]

22
Dec
From Manchester to Dubai: Ed Lister’s Filmmaking Journey | Coolbox Podcast

On this episode of the Coolbox Podcast, we sat down with Ed Lister, a filmmaker, [...]

18
Dec
How Manchester Businesses Use Video Marketing to Grow

Businesses across Manchester are increasingly embracing video marketing as a powerful way to stand out [...]

16
Dec
Marketing, Motherhood & Mess-Ups: Convo with Lucy Lomas from Luma Marketing

From Linguist to Marketing Leader: Lucy’s Accidental Entry Into the Industry Lucy didn’t set out [...]

11
Dec
How to Capture Professional Sound on Set

We’ve all heard the saying that audio can make or break your video. It’s easy [...]

10
Dec
Building Culture From the Inside Out (Podcast)

The Muddy Wellies Story Most companies think branding means logos, websites, and marketing campaigns. For [...]

04
Dec
Event Video Production: Capturing More Than Just the Day

Corporate events, product launches, and conferences are significant moments for any business. Event video production [...]

02
Dec
Celebrating Northern’s Women in Rail

At Coolbox Video, we love projects with purpose – work that not only looks great [...]

28
Nov
The Real ROI of Branded Video Content

Businesses often ask whether video production is worth the investment. It seems like a large [...]

25
Nov
Pro Animator; James Armstrong’s Journey, Thoughts on AI, and the Creative Scene in Manchester 🎨

In episode #16 of the Coolbox Podcast, Marc and Con sit down with James Armstrong, [...]

20
Nov
The Art of Branded Content: Blending Marketing and Entertainment

Branded content has become one of the most effective ways to reach audiences because it [...]

18
Nov
Inside the TV Industry: What a Digital Producer Really Does

In the fast-paced world of television, the magic we see on screen is just the [...]

12
Nov
Why Manchester is a Hub for Video Production

Manchester has become one of the UK’s leading hubs for creative industries, and video production [...]

11
Nov
Event Video Production: Capturing More Than Just the Day

Corporate events, product launches, and conferences are significant moments for any business. Event video production [...]

28
Oct
A New Era for Freelancers & Productions in Manchester!

From Monopods to Manchester: The Journey of Triangle Facilities Hub In episode #13 of the [...]

23
Oct
Why Video Testimonials Actually Work (and Don’t Have to Be Boring)

Urrgh, yawn… sounds boring, right? Those old-school testimonial videos where someone sits in front of [...]

21
Oct
Using Video to Supercharge Employer Branding

In the latest episode of the Coolbox podcast, we sat down with Dave Walstow, COO [...]

16
Oct
You’ve Got a Video on Your Website Homepage… Right!?

Your homepage is your digital shop window. It’s the first thing people see – and [...]

13
Oct
From Product Shots to Pixels: A Chat with Photographer Rikki Chan

We recently had the pleasure of sitting down with long-time collaborator and Manchester-based photographer Rikki [...]

12
Oct
Corporate Video vs. Branded Documentary – What’s the Difference?

When businesses consider video production, understanding the differences between corporate videos and branded documentaries is [...]

07
Oct
Tropes and Clichés: What to avoid in Video

Is the HERO SHOT over-used? You know the shot. Slow dolly in. Subject dead-centre. Bit [...]

02
Oct
How do you like dem apples? 🍎

Recently we were on the road with John Logue and the team at CHANCE Clean [...]

29
Sep
Real People vs. Actors in Corporate & Educational Video: Which Works Best?

Clients Ask Me All the Time: Should We Use Actors or Our Staff for Filming? [...]

26
Sep
Why Passion Projects and Spec Work Matter in the Creative Industry

In the world of creative work, especially in filmmaking, video production, and design, passion projects [...]

25
Sep
Where Do Filmmakers Find Inspiration (Beyond Social Media)?

In a world where content is king and social media dominates our screens, the quest [...]

17
Sep
Behind the Scenes: Crafting a Dream Recruitment Film for G4S

Creating a film that truly reflects a vision takes more than cameras and scripts; it’s [...]

11
Sep
Does Gear Really Matter in Filmmaking?

“Can I just film everything on an iPhone?” It’s a question every video production pro [...]

03
Sep
🎥 Filming Prize Whisky on the Royal Mile 🥃

Last weekend we hit the Royal Mile in Edinburgh during the final days of the [...]

27
Aug
Behind the Buzz: Filming the Zumba Zin Academy Experience

When people think of Zumba, they usually imagine high-energy dancing, infectious music, and smiles all [...]

21
Aug
One Powerful Technique That Can Transform Your Brand Videos

What started as instructional, product-driven video content has evolved into deeply emotional, human-first storytelling. And [...]

06
Aug
Coolbox Podcast Studio
Behind the Edit: Creating a Fashion Commercial with Style and Grit

Recently, the Coolbox team worked on a project for Manchester-based clothing brand, Morale. A shoot [...]

31
Jul
Coolbox Nominated in Four Categories at the 2025 Prolific North Creative Awards

We’re absolutely delighted to share that Coolbox has been shortlisted in four categories at this [...]

23
May
Salter

Ultimate Products, a top distributor of kitchen appliances, teamed up with Coolbox Video Production to [...]

25
Mar
National Lottery

Coolbox Video Production teamed up with the National Lottery to capture a truly unique and [...]

25
Mar
MTV EMA

In November, we had the incredible opportunity to work on a four-day shoot for the [...]

25
Mar
Iceland

Back in August 2024, the Coolbox team found themselves sunning themselves on the bank of [...]

25
Mar
G4S

What a few days it’s been! Last year, we had the privilege of working on [...]

25
Mar
MyDentist

GIVE US A SMILE, IT MIGHT NEVER HAPPEN! Every now and then, we get handed [...]

25
Mar
Franklin & Sons

Some time in the not so distant past, in a secret underground bar somewhere in [...]

25
Mar
Behind the Scenes of the Chopstix Promo Video: How We Brought the Customer Journey to Life

At Coolbox, we love taking on creative challenges, and our recent project with Chopstix was [...]

10
Mar
From Campus to Screen: How we helped the University of Leeds Stand Out

Coolbox has had a blast collaborating with the University of Leeds over the past few [...]

10
Mar
Johnnie Walker First Footing

Coolbox had the exciting opportunity to collaborate with Johnnie Walker Whisky on a special project [...]

24
Feb
National Grid – Unlocking Grid Potential with DLR

Coolbox were approached by US-based LineVision to help launch their groundbreaking partnership with National Grid [...]

17
Feb
Zumba

We love a good challenge—especially when it’s about cramming creativity, efficiency, and a whole lot [...]

05
Feb
Booths – Fresh Flavours Captured Perfectly

For the production, Coolbox chose Blink Photography’s studio in Chorley as the location, providing a [...]

05
Feb
How to Make a Mini-Documentary Outside the UK

Qufora, a medical device company based in Denmark (and their UK-based counterpart, Macgregor Healthcare) came [...]

24
Oct
Making a Campaign Video Series for an Alcohol-Free Spirit Brand

Throughout 2023, we’ve had the pleasure of partnering up with non alcoholic spirit-brand Crossip on [...]

11
Sep
New Menu Launch Videos for International Restaurant Chain

Coolbox have had the pleasure of partnering with Vapiano to produce a series of short [...]

13
Jul
First 3 Months As Coolbox’s New Production Assistant

Here's Production Assistant Jess's overview of her first three months working with Manchester Video Production [...]

17
Feb
Filming with Endurance Runner for ‘CHECKPOINT’ Documentary

In November 2022 Coolbox Producers Calum and Marc joined endurance runner Luke Viney during his training for [...]

08
Dec
Coolbox’s ITV Video Campaign picks up Gold at Promax UK Awards

We’re over the moon to learn that our Identity Stories project with ITV has won gold for [...]

21
Nov
Coolbox Partners with ITV to celebrate Emmerdale 50th Anniversary

To celebrate turning 50 years old, beloved British soap Emmerdale aired an hour long special, [...]

07
Nov
Weber Behind the Scenes
How We Turned a Podcast into a Grilling Web Series with Celebrity Chefs

Weber partnered with Coolbox to create a series of video podcasts and grilling recipe films [...]

03
Aug
Double UK Content Award Wins for work with ITV Digital

Two of our projects with the fab ITV Digital team have picked up Content Strategy [...]

11
Jul
“We’re gonna need a bigger studio!”

Coolbox have expanded their in-house video production offering with a new studio space. [...]

07
Jul
Content Awards Nominations for Coolbox X ITV Collabs

Well, what a lovely bit of news! We’ve just been informed that, not one, BUT [...]

21
Jun
Coolbox & Whisky Magazine’s Film Nominated at 2022 Spirited Awards

A Life In Whisky: The Dennis Malcolm Story has been nominated for Best Broadcast, Podcast, [...]

06
Jun
Video Content Studio in Manchester
Video Isn’t ‘One Size Fits All’

Video marketing enables the power to convey what makes your business special and different from [...]

01
Feb
Video Producer and Director Calum Knight
My First Three Months at Coolbox

Here's an overview of my first three months working as Coolbox's new Video Producer and [...]

18
Jan
Investment Video for Canned Cocktail Brand

Recently, Coolbox were approached by canned cocktail brand, Sipful Drinks. They were looking for a [...]

13
Jan
We’re Hiring

Vacancy: Video Producer Experience: 2-3 years producing experience Contract: Full Time/Permanent  Working hours: 40 hours/week  [...]

17
Aug
Does your brand need a pitch video for their next crowdfunding campaign?
Do I need a video for my crowdfunding campaign?

Coolbox has produced many pitch videos for crowdfunding campaigns over the years, and all of [...]

19
Apr
How we made our summery gin promo video (in January)

Here's a short behind the scenes explaining how we made our social video promo for [...]

26
Jan
We Made The News! (Open:Doors Initiative)

Wow – did not expect to see our work on Sky News! Last week, Coolbox [...]

10
Aug
Open:Doors Initiative // Lifeline to the hospitality industry

Empowering Hospitality to Communicate Effectively & Work Safely during Covid-19; by utilizing social video content. [...]

14
Jul
New Studio for Coolbox

We're super excited to be in our new studio at M-One in Manchester. Lots of [...]

03
Jul
Making Content & Staying Safe (During Covid-19)

Here's a super short overview of how we can help you produce video content safely [...]

18
Jun
How to shoot (GREAT) video on your smartphone!

A few years back I wrote a blog about shooting video content on your smartphone. [...]

24
May
Collaboration Cooks Up International Award for Manchester Creatives

Food & drink video specialists Coolbox partnered with visual engineers G6 Moco and Equipment Solution [...]

30
Apr
First TV Commerical and Outreach at Staffordshire University (Guest Post by Director/Producer Cain Jennings)

Producer/Director Cain talks about directing his first TV commercial and speaking to students at Staffordshie [...]

01
Apr
Send Noods
How do you make a stir fry in 5 seconds?

Here's a brief overview of how we made 'The Five Second Stir Fry' video, using [...]

20
Nov
iceberg
When Interviews Go Wrong

I’m sure you’re all familiar with the iceberg infographic that gets circulated around social media [...]

02
Sep
Shooting for We Are Creation on the Phantom Veo4K
Shooting super slow motion for Manchester Brand Activation Agency

Here’s a little behind the scenes action from our recent shoot with We Are Creation; [...]

15
May
2019 First Quarter Review

Here's a review of our first quarter of 2019; it's been a busy few months [...]

27
Mar
Behind the Scenes
Want a peek behind the scenes?

Recently, we worked with Tamdhu whisky to produce a mini-documentary/travel film to help relaunch the [...]

25
Sep
M One Studios
New home for Coolbox

After 2.5 years, Coolbox is moving home. We’ve loved being based at The Sharp Project, [...]

06
Sep
Chorlton Good Neighbours
Mini Documentary for Manchester Charity

When I (Marc Grundy, Director of Coolbox) am not filming salmon or expensive whisky (humble [...]

10
Aug
Coolbox video production showreel
How important is having a showreel? 

It dawned on me recently that the last showreel we cut for Coolbox (or KingFilm [...]

18
May
Scottish Rapeseed Oil Filming

Coolbox produced a short promotional video about Scottish Rapeseed Oil. [...]

03
Feb
Agriculture & Horticulture Development Board

Agriculture and Horticulture Development Board (AHDB) is a Levy Board which represents cattle, sheep, pigs, [...]

03
Feb
Double Take Projections – Spectra – Aberdeen Festival of Light

Here’s a short promotional film we produced for Double Take Projections, showcasing their installation at Spectra, Aberdeen’s [...]

03
Feb
Glengoyne Whisky – Kindred Spirit – Guy Grieve

Watch the first Glengoyne Whisky Kindred Spirit film. The series explores the connections that a host of [...]

03
Feb
We Are Scottish Salmon

We had the pleasure of working with the guys at Jump Marketing in Edinburgh again on their [...]

03
Feb
Under the Sea Pop-Up Restaurant

A few months ago we were invited by Tailored Chefs private catering services to produce a film [...]

03
Feb
Tamdhu 50: Making the Launch Film

Brief overview of how we made our recent launch film for the Tamdhu 50 Year [...]

03
Feb
video production in manchester
Tibetan Momos at Food Sorcery Cook School

What an absolute pleasure it was to produce our new film for Food Sorcery cook school in [...]

01
Jan
East Scotland Seafood Trail

This summer we’ve been up and down the length of Scotland with help from our [...]

02
Oct
Making our new cook school promo film at Food Sorcery

Here's a brief overview of how we made our recent video for Didsbury cook school, [...]

03
Jan
VR Music Video: Exploring 360° filmmaking

Coolbox's first 360° video, featuring afro-cuban jam outfit Refried Beats [...]

29
Sep
Engagement with our films: Father’s Day Campaigns

Coolbox looks into the audience engagement of our films for two recent Father's Day campaigns [...]

27
Jul
Shooting video on smartphones

A beginner's guide to shooting good quality video on a smartphone [...]

03
Dec
Filming for London-based Law Blog

Last week we were filming an interview with Law student Rebecca Morgan. [...]

16
Nov
‘Networking’ in the Peak District with Freshwalks

Networking with a difference in the Dark Peak with Manchester creatives and business owners. [...]

11
Nov
Agriculture & Horticulture filming in Scotland

Filming a new promotional video on behalf of Scene & Herd PR for the Agriculture [...]

05
Nov
Edinburgh’s Contini Ristorante – Promotional Video Filming

Coolbox produced a short promotional video for Edinburgh's Scottish-Italian restaurant, Contini Ristorante [...]

05
Jan
Christmas whisky distillery filming at Glengoyne

An overview of the project commission by Glengoyne Whisky for their 2014 Christmas E-card video, [...]

04
Jan
Project Profile: Marine Harvest

Read about our recent trip to Laga Bay Salmon Farm on the west coast of [...]

26
Jun
Project Profile: Lothian Centre for Inclusive Living

Film celebrating the Champions programme by Lothian Centre for Inclusive Living [...]

25
Jun
Recent Posts
  • Two Shoots, Two Stories, Right on Our Doorstep
  • What Actually Makes a Video Look “Expensive”?
  • REC:MCR: Celebrating Manchester’s Film & Video Community and What’s Next
  • How a Liverpool Fan Turned Football Into Art (Guest Blog by Coolbox Producer Calum Knight)
  • PIXAPRO Joins REC:MCR as Our New Sponsor 🎥
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