Project Profile: Shieldaig Whisky

Recently our crew took a trip over to the Glengoyne Distillery, near the start of the famous West Highland Way to film a series of short promotional videos on behalf of Ian Macleod Distillers, for their US-based tertiary brand Shieldaig Whisky.

You can view the film here.

The videos will be used with QR codes printed on the whisky bottle labels and on the shelves of Total Wine and More stores in the US. Each short film features the Master Blender describing the flavour, origins and heritage of the whisky, which is then intercut with beautiful scenic shots of the surrounding area and distillery itself.

Our team worked closely with IMD before the shoot to nail down a tight script for each whisky we profiled. We shot interviews with the Master Blender using two cameras (Canon 60D and Canon 5D mk3) in the distillery's cask storeroom.
Once the project was completed, we asked Ian Macleod Distillers a few questions about their experience working with Coolbox.

Briefly describe what you hoped to achieve with the films?
The QR code films were requested by a major retailer in the US to promote our brand at point of sale the the end consumer.

Tell us about the filming day?
Coolbox were very friendly, approachable, well prepared and all our filming objectives were achieved very smoothly and on time.

Why did to choose to use video to help tell your story?
Our USA retailer and ourselves could see the power of good quality video to sell brands in-store and online.

What was your favourite part of the film(s)?
The fact that ourselves and our retail customer approved all the films after only the first draft edit was amazing and testament to the skill and attention to expertly meeting our brief by Marc and his team.

Any tips for people considering using video?
Look to use professionals like the Coolbox team.