The Lane are a multi-discipline agency that aim to create strong effective solutions for their clients with compelling creative across a full range of communications including branding, design, integrated campaigns, advertising and digital.
Coolbox have worked with the agency on a number of projects over the past year, including a pitch video (for which The Lane went on to be successful) featuring testimonials from a handful of their high profile clients (Edinburgh Airport, Nick Nairn Cook Schools, Border Biscuits, Graham's Family Dairy).
We also produced a series of films for another of The Lane Agency's clients, Scottish Autism. Account Manager at The Lane, Jaimie Bell outlines the project below.
We hoped to capture stories and examples from real people - teachers, parents, siblings that work/live with children who have Autism. The videos are to be used as a tool for mainstream teachers so it was important the videos were clear and professional.
Myself and the client were very happy with how smoothly the day went. Coolbox made all those who were speaking in front of the camera feel very relaxed by explaining the camera angles and tips on where to sit and what to look at. Marc and his team arrived early to set up and were happy to discuss how the day of filming would work. They were very professional throughout the day and we wouldn’t hesitate to use them again.
We thought it was important to use video as a medium for the Autism Toolbox website as it brings an aspect of warmth and real life to the rest of the content. The whole day went without any hiccups and we were exceptionally happy with the quality and edit of the videos.
Jaimie Bell, The Lane Agency